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Connecting people and shopping centres


Boost footfall

Pull people from the web into your mall with our viral campaigns, real-world retargeting and push messaging technologies

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Grow database

Automatically collect visitor data in our omni-channel platform MyDeck with our mobile app and interactive segmentation campaign.

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Foster loyalty

Establish your mall as the preferred shopping destination, drive repeat visits, increase shoppers' spending, with our loyalty program.

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Gain a deep understanding of your online and in-mall marketing results. Learn about the demographics and interests of your shoppers.


MyDeck is optimized to run at multiple shopping centres, providing shopping centre management companies an overview of the digital performance of their entire asset portfolio.


Empower shopping centre managers and tenants to run targeted and personalized promotions across all digital channels.


Omni-channel marketing platform

MyDeck is a software platform enabling portfolio managers, shopping center managers and tenants to run all digital marketing activities.

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Online mall marketing

Mall-Connect creates all digital channels for pre-shopping orientation and shopper engagement: websites, mobile app, newsletters and social media channels.

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In-mall marketing

Mall-Connect offers channels that create a "wow" effect and stimulate spending in your mall: touch screens, video walls, beacons & geo-fenced marketing.

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Omni-channel strategy

Mall-Connect offers strategy consultancy and workshops to help you reap the benefits of omni-channel marketing: social media for malls, beacons & geo-fencing for malls, database marketing for malls.

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Mall-Connect conceptualizes and launches digital mall events to instantly boost your footfall and grow your database for optimal shopper retention.

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Loyalty program

Mall-Connect has developed a smart loyalty program that is integrated in MyDeck. No tenant point of sale system integration is required.

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Michel Riaskoff

Jasper de Vreugt
Managing director

JB Meneroud
Technology director

Mall-Connect delivers the solutions and expertise to make this happen. MyDeck, our platform for digital shopping center marketing, provides shopping center managers, tenants and portfolio managers with a single platform to manage all digital marketing activities. With MyDeck and our state-of-the-art digital channels, shopping centers can manage continuous and personalised engagement with shoppers, no matter if shoppers use the mall website, mobile app, touch screens or social media.

Mall-Connect is based in Laren (NH), the Netherlands. We are represented by solution partners in the United Kingdom, Portugal, South Africa, Guatamala and Russia.

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ICSC Gold Solal Award 2013



Omni-channel shopping centre marketing

Video Walls

ROI on implementing an omnichannel marketing platform

July 22, 2014

Many customers are asking me what the ROI on implementing an omnichannel marketing platform would be. A valid question. Although it isn’t easy to estimate the exact ROI, I can give you some pointers about what may be realistic numbers.   Let’s use the following – conservative – assumptions to illustrate the ROI for one […]

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A different kind of pop-up shop

July 10, 2014

Everybody in the shopping centre industry is familiar with the marketing phenomena of the pop-up shop, an excellent way for online retailers to get offline exposure

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K in Kortrijk launches its WK WAGS promotion

June 20, 2014

K in Kortrijk launched its WK WAGS promotion for the World Cup 2014. Mall-Connect created the promotion video which is currently displayed on all 4 LED walls in K.

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Schoutenbosje 5
1251 LE Laren
The Netherlands
+31 35 82 00 510

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