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Connecting people and shopping centres


Boost footfall

Pull people from the web into your mall with our viral campaigns and push messaging technologies.


Grow database

Automatically collect visitor data in our omni-channel platform MyDeck with our mobile app and interactive segmentation campaign.


Foster mall loyalty

Establish your mall as the preferred shopping destination, drive repeat visits, increase shoppers’ spending, with our loyalty program.


Mall analytics

Gain a deep understanding of your online and in-mall marketing results. Learn about the demographics and interests of your shoppers.


MyDeck is optimized to run at multiple shopping centers, providing shopping center management companies an overview of the digital performance of their entire asset portfolio.


Empower shopping center managers and tenants to run targeted and personalized promotions across all digital channels.



MyDeck is a software platform enabling portfolio managers, shopping center managers and tenants to run all digital marketing activities.

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Digital channels

Mall-Connect creates all digital channels for pre-shopping orientation and shopper engagement: website, mobile app, newsletters, social media, touch screens and video walls.

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Mobile marketing

Stimulate mall visits and practice 1-to-1 marketing with our beacons, geo-fenced push messaging and real-world retargeting technologies.

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Loyalty program

Mall-Connect has developed a smart loyalty program that is integrated in MyDeck. No tenant point of sale system integration is required.

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Digital Campaigns

Mall-Connect conceptualizes and launches digital mall events to instantly boost your footfall and grow your database for optimal shopper retention.

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Michel Riaskoff

Jasper de Vreugt
Managing director

JB Meneroud
Technology director

Mall-Connect delivers the solutions and expertise to make this happen. MyDeck, our platform for digital shopping center marketing, provides shopping center managers, tenants and portfolio managers with a single platform to manage all digital marketing activities. With MyDeck and our state-of-the-art digital channels, shopping centers can manage continuous and personalised engagement with shoppers, no matter if shoppers use the mall website, mobile app, touch screens or social media. Mall-Connect is based in Laren (NH), the Netherlands. We are represented by solution partners in the United Kingdom, Portugal, South Africa, Guatemala and Russia.

Our presentation at MAPIC 2014 Innovation forum is available here.

November 27, 2014

“About one third of shoppers uses digital channels for pre-purchase orientation. Most affluent consumers own smartphones, and e-commerce and m-commerce are on the rise. While Amazon can predict what you will buy in the future based on in-depth knowledge about your past purchasing behavior, we should ask ourselves the question: what do we know about […]

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Mall-Connect wins first MAPIC Open Stage

September 18, 2014

MAPIC has announced Mall-Connect as the winner of the first ‘MAPIC OpenStage,’ a crowdsourcing competition that invited industry professionals to suggest their own conference topics on innovation in retail and retail property. With the highest number of votes, we managed to win the competition with the conference suggestion entitled ‘Converting anonymous visitors into loyal customers of […]

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Successful mall marketing events

August 27, 2014

Shopping mall managers are expected to ‘increase mall footfall’. Traditionally increasing shopping center traffic is done by organizing and promoting events. Invite a celeb and hordes of fans will follow.  Job done! Or not? Would you be happy having invested €5.000 on an event that attracted a crowd of 1.000 people? Is €5 per visitor […]

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Schoutenbosje 5
1251 LE Laren
The Netherlands
+31 35 82 00 510

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2014 Mall-Connect theme. All rights reserved