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Connecting people and shopping centres


Boost footfall

Pull people from the web into your mall with our viral campaigns and push messaging technologies.


Grow database

Automatically collect visitor data in our omni-channel platform MyDeck with our mobile app and interactive segmentation campaign.


Foster mall loyalty

Establish your mall as the preferred shopping destination, drive repeat visits, increase shoppers’ spending, with our loyalty program.


Mall analytics

Gain a deep understanding of your online and in-mall marketing results. Learn about the demographics and interests of your shoppers.


MyDeck is optimized to run at multiple shopping centers, providing shopping center management companies an overview of the digital performance of their entire asset portfolio.


Empower shopping center managers and tenants to run targeted and personalized promotions across all digital channels.



MyDeck is a software platform enabling portfolio managers, shopping center managers and tenants to run all digital marketing activities.

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Digital channels

Mall-Connect creates all digital channels for pre-shopping orientation and shopper engagement: website, mobile app, newsletters, social media, touch screens and video walls.

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Mobile marketing

Stimulate mall visits and practice 1-to-1 marketing with our beacons, geo-fenced push messaging and real-world retargeting technologies.

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Loyalty program

Mall-Connect has developed a smart loyalty program that is integrated in MyDeck. No tenant point of sale system integration is required.

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Digital Campaigns

Mall-Connect conceptualizes and launches digital mall events to instantly boost your footfall and grow your database for optimal shopper retention.

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Michel Riaskoff

Jasper de Vreugt
Managing director

JB Meneroud
Technology director

Mall-Connect delivers the solutions and expertise to make this happen. MyDeck, our platform for digital shopping center marketing, provides shopping center managers, tenants and portfolio managers with a single platform to manage all digital marketing activities. With MyDeck and our state-of-the-art digital channels, shopping centers can manage continuous and personalised engagement with shoppers, no matter if shoppers use the mall website, mobile app, touch screens or social media. Mall-Connect is based in Laren (NH), the Netherlands. We are represented by solution partners in the United Kingdom, Portugal, South Africa, Guatemala and Russia.

Cencosud | Costanera Center

Stad Kortrijk | Wifi tracking

ICSC Gold Solal Award 2013

ECE | K in Lautern

Union Investment | K in Kortrijk

ECE | Lautern sucht!

Gift Finder for Waasland Shopping Center

April 28, 2015

Mall-Connect has launched an interactive Gift Finder for Waasland Shopping Center. Visitors simply select for who they are seeking the perfect gift, and the Waasland Shopping Center Gift Finder presents relevant gifts. Gift Finder is part of a broad range of digital channels Mall-Connect developed for Waasland Shopping Center as part of their omni-channel marketing […]

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Costanera Center launches MyDeck and a new Mall Website.

February 27, 2015

Mall-Connect just delivered MyDeck and a brand new website to Costanera Center in Santiago de Chile. The 450-store mall is part of Costanera Center, the tallest building and largest mall in Latin America. The new website offers personalized content to shoppers and it is mobile optimized. Visitors can quickly find information about shopping, dining and […]

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K in Lautern Sponsor Challenge launched! Game on!

February 25, 2015

Mall-Connect launches K in Lautern Sponsor Challenge for the brand new K in Lautern shopping center in Kaiserslautern, Germany. In this pre-opening campaign, local sports teams and hobby clubs can win a 5,000 EUR sponsorship by submitting a cool video of photo of their team and collect the most votes. The winning team will be […]

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Schoutenbosje 5
1251 LE Laren
The Netherlands
+31 35 82 00 510
Rua Jacques Félix 53
Vila Nova Conceição
São Paulo - SP, Brazil

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