Build up a valuable shopper database.
Asset value is no longer determined by the asset only: it is largely influenced by the ability of a mall to reach and activate its customer base.
As e-commerce players know 100% of their customers, malls typically are not capable of engaging with their visitors. We believe that any mall should build up a database of at least 25% of their catchment area. This will enable them them to engage with their shoppers, and (re)activate them to visit the mall.
Using MyDeck 360, connected to MyDeck, all digital channels and smart building systems, malls are able to collect valuable shopper data.
In MyDeck 360, all shopper data are stored in one single customer record:
Now, you can tune your marketing messages to each individual shopper or shopper segments in order to improve response rates. Personalise messages to make shoppers feel appreciated. Retarget shoppers based on past behaviour and re-activate them to visit your mall.
Some of the world’s leading shopping center companies trust Mall-Connect with their shopper data. This is not something we take lightly. Our cloud solutions are hosted at state-of-the-art data centres which have the following certifications:
You can rest easy knowing your information is safe, your interactions are secure, and your business is protected.